Reformation not only does good; it looks good. As Kathleen Talbot puts it, “we want to dispel the common misconception that fashion and sustainability don’t go hand in hand by offering clothes that people want to wear – in effortless silhouettes that celebrate the feminine figure.” So when it comes to the piece that defines the season, the one that’s seen on A-listers and influencers alike, you can be sure Reformation is behind it. Remember that perfect white cotton mini dress with lace trims and dainty shoulder ties from last summer? Reformation, of course. This summer, it’s all about the Pearl midi dress. With its fresh green floral print, puff sleeves and side slit, it’s the ideal day-to-night dress and can effortlessly be adapted from the city and onto the beach – or even dressed up for all those summer weddings. And, would you look at that, it’s exclusive to Selfridges.
In fact, our edit of Reformation’s ethical clothing comprises 112 tops, skirts and dresses, of which 14 are available only at Selfridges. And this is just the beginning: every month, new and exclusive pieces will land in store and online. Watch this space.