Pat McGrath: The Story of Mother

What does it take to reign for 25 years as the undisputed Queen of Beauty for runway, red carpet and editorial? As iconic Make-up Artist Pat McGrath celebrates her UK homecoming at Selfridges London, we explore the captivating story behind the legend.

3,300 runway shows…and counting

Every year, McGrath conceptualises and creates beauty looks for more than 80 fashion shows around the globe. Creating make-up masterpieces that complement designers’ creations while simultaneously communicating their visions, McGrath’s unparalleled eye and incomparable work ethic have made her the go-to make-up artist for fashion’s top creators. 

PAT McGRATH LABS is my Golden Revolution

Pat McGrath

24-carat opulence

PAT McGRATH LABS was born in autumn 2015 with the launch of its instantly iconic GOLD 001 pigment. “Everything, for me, begins and ends with gold,” explains Pat McGrath. “Gold is the alpha and the omega of my beauty fantasy, the key to my addiction.” Today, every single item in McGrath’s Unlimited Edition, ranging from her Mothership Eye Palettes to her bespoke Lipstick Bullets, pleads ‘gilty’. With Her Majesty Queen Elizabeth II awarding her an MBE in 2014 and the Queen of Fashion, Anna Wintour, naming her “The most influential make-up artist in the world”, Pat’s reign over the Golden Age of Make-up remains undisputed. 

 

Too much is never enough

If loved ones mock you for having a cosmetics pouch that’s more like a carry-on bag, just tell them the story of Pat McGrath and her 87 suitcases. ‘Mother’ (as she’s known to fans and friends around the globe) always travels with 87 black suitcases, whether she’s creating legendary looks for the New York, Milan or Paris runways, shooting a new editorial in terra incognita or popping over to visit us in London.

I am very proud that my packaging showcases young, extraordinarily talented artists from around the world that I discovered on Instagram

Pat McGrath

Use without caution

The PAT McGRATH LABS make-up manifesto of ‘USE WITHOUT CAUTION’ highlights how this is a brand that’s seeking to provoke creativity without limitations or rules. Pat’s subliminal, sublime and subversive looks are a catalyst for self-expression, showing cosmetic creation in its most extreme and exquisite forms. Now available exclusively at Selfridges in the UK – the fearlessly formulated pigments represent the essentials every artist and amateur needs to fuel their addiction to beauty. Prepare to discover PAT McGRATH LABS…

 

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