MEN'S EAU DE PARFUM

You can trust our skilled Selfridges noses to select the very best men's eau de parfum. Fine fragrance is written into our history after all: we were the first store to bring beauty products out from behind the counter for our customers to try. Our selection today boasts our favourite perfumers, some of whom have been with us from the start and others who are new to the family.

Each eau de parfum aftershave is meticulously blended by the world's most expert palates. You'll find giants like Yves Saint Laurent, Dior and Gucci side by side with artisan brands such as Xerjoff, Le Labo and Boadicea the Victorious. Amongst them, you'll discover rare and exotic ingredients as well as home-grown British flavours from ethically-sourced origins – look for our Project Earth label. Zingy citrus and sweet lily mingle with earthy oakmoss and musky birch; vanilla is mixed together with notes of rose and jasmine for a subtly floral aroma.

Of course, we know that the bottle is an important part of the sensory experience, too. Shining gold stoppers and embossed metalwork make a statement on your shelf. Or pick a clear glass flacon with a simple label and let your scent do the talking. We even offer luxury men's aftershaves that can be refilled at our counters for sustainable spritzing.