Peter Rabbit

Perhaps author Beatrix Potter's most iconic creation, Peter Rabbit – and the collection of stories about him – has been delighting young children for over a century. Now you and your young Peter Rabbit fans can enjoy toys, games and accessories, carefully crafted to capture this adorable character's eternal charm.

The designs of the playthings in our selection take inspiration from the classic illustrations and the popular live-action film adaptations, which have introduced the resourceful bunny to multiple generations. With floppy ears, shiny button eyes and soft, plush fur, our Peter Rabbit soft toys are cute companions for children to carry with them. If you're looking for a classic gift for a baby or infant, you could pick up a Peter Rabbit rattle or interactive playbook. For bedtime or afternoon naps, a themed comfort blanket will help to ease younger ones off to sleep with its gentle, velvety texture.

As kids grow, Peter Rabbit can be part of their early development, nurturing their imagination with books and games. Try board games, stacking toys or domino sets to help them socialise with other children. The items are carefully designed to be baby-friendly and easy to wash, matching sweet designs with everyday safety and practicality.