So, what’s flying in the Designer Studio right now? There’s Off-White’s oversized tailoring, retro sportswear from Champion and Fila, and one-off reworked vintage gems from Ragyard – but the real secret is, anything goes. “It’s not about copying a look or wearing one brand head to toe,” says buyer Sev Halit. “It’s about mixing and matching different designers, styles and references, menswear and womenswear, and finding your own distinct, personal style.”
Luxury is no longer about a price tag, and with this melting-pot approach to fashion in mind, the question of nomenclature is an interesting one. “Why label it as streetwear and designerwear?” asks Becki. “You can’t draw neat boxes around these things anymore. Street culture is such a dominant influence on how people dress now; it’s no longer streetwear, it’s just fashion.”