KHY

Already a beauty mogul and reality TV star, Kylie Jenner added another string to her bow with the launch of the fashion label KHY in October 2023, bringing a fresh perspective to everyday pieces and combining cutting-edge design with durability and ease. KHY’s arrival at Selfridges coincides with the brand’s second drop, developed in partnership with Entire Studios’ Sebastian Hunt and Dylan Richards – working with the industry’s most exciting up-and-comers is a key tenet of Jenner’s strategy. Together, the creatives have brought to life a line of wear-everywhere separates, from cosy, oversized hoodies to slouchy jersey jogging bottoms, adding voluminous padded coats and sleek, faux-leather dresses into the mix for good measure. Be it a lazy day on the sofa or a night out with the girls, all bases are covered. Quality and comfort are two non-negotiables, so expect carefully chosen fabrics like soft, fleecy cotton terry alongside classic jersey and wind-resistant, padded shell. Of course, second-skin and daringly cropped silhouettes earn a place in every Khy collection, while a select colour palette runs through the entire edit.