Apple iPhones

Dreamt up in 1976, Apple was founded by college dropouts Steve Jobs and Steve Wozniak. Changing how we perceived computers, the design duo made it their mission to create user-friendly desktops that people can have in the comfort of their own homes and offices. From creating the Apple I in their garage to dominating the tech world with its futuristic contraptions, the American label is always thinking one step ahead.

Debuted in the early 2000s, the original iPhone took the world by storm. Why? Because it was the first to fuse three features into one. Combining a music player and internet communication with a classic handheld device, the company not only made a best-selling global gadget but one of the most influential yet. Releasing 34 models over the past years, each version adds a tool or programme that lessens your load. Acting as your camera, , GPS, internet, calendar, music player, debit card, and more, the touchscreen literally puts the world at your fingertips.

Surf our hand-picked edit to discover the perfect device to slip into your life. Opt from a selection of colours, sizes and storage spaces to enjoy the efficiency of iMessage, FaceTime and Apple Pay. Oh, and don’t forget to make it your own by accessorising it with matching Airpods and a case or two.