Theory Women's Clothing

For modern women around the globe, Theory has long been a brand of choice thanks to its clean lines and superior fabrics. The New York label, founded in 1997 by Andrew Rosen and Elie Tahari, places its emphasis on expert cuts and minimalist designs. Its quality foundation pieces slot easily into your busy schedule – think knits and tops that work with office tailoring, as well as favourite weekend separates.

The company started out with women's trousers (which, naturally, it called 'pants') made from an innovative stretch fabric. Today, our Theory women's clothing range includes plenty of form-fitting trousers in wool-rich blends. Structured waistbands and pressed creases create a tidy look that's smart enough for wearing to work. And who can resist the allure of lustrous silk and satin, especially when they're shaped into figure-flattering dresses? Frilled hems and pleated shoulders amp up the look of these pared-back pieces. 

You'll find cotton shirts amped up by ruffle trims and blouses with ruching and knot details that add tactile flourishes. Why not embrace the brand's easygoing spirit with a butter-soft cashmere hoodie or athleisure-inspired jumper topped with a polo collar? Expect a restrained palette of inky and charcoal shades mixed with occasional pastels and crimson tones.