We’re at the dawn of a new fashion landscape; one where 3D design makes virtually anything possible. In the next chapter of The New Order – our creative campaign that explores the future of fashion and retail through the medium of digital art – we’ve teamed up with multidisciplinary artist Filip Custic. Watch as he reimagines the most sought-after accessories of the season, as we talk to him about his singular take on the next frontier of fashion…

How would you describe the campaign?

Many concepts have gone into this creation, but the main inspiration comes from cities and what happens inside them. I wanted to tell all of these stories via the classic concept of the pediment – a common feature in ancient Greek architecture, which sits on top of buildings such as temples, and is decorated with sculptures and reliefs – because in my work I like to combine historical concepts with more modern ones.  


Burberry - calf hair clutch (sold out)

How did it come to life?

It works as a huge puzzle in which everything is connected, so designing the puzzle was a bit complicated – mostly because of proportions. I spent three weeks on sketches and planning, then we shot all of the physical elements, and after that I spent many, many hours using Photoshop to make it all come together. 


Gucci - Sylvie leather chain bag (sold out)

How would you describe your creative process?      

I decided to live in a constant creative mood so that I am open to ideas at any moment. Creativity is like a muscle. You have to exercise it. I have a list of all the ideas I want to do sometime in my life. When a project comes, I decide which idea works the best and then I develop it more deeply.

What is the aim of the campaign?

To communicate different ways to perceive the same reality we all live in. Throughout, I wanted to represent buildings and showcase the architectural inspiration while illustrating a peaceful and balanced reality: with the white Gucci bag, for instance, the scene details a cabin of love and reflects human relationships; the Loewe picture depicts the construction of the reality we live in; and the Saint Laurent image has a lot of chairs because, for me, the chair represents thinking – sitting on a chair is when ideas come to me.

How do digital mediums, rather than traditional art forms, allow us to describe contemporary experience?

Now that I’m learning 3D design, I have realised the freedom of creation that the virtual world has. With technology, we’re generating new questions for the human mind and with that comes evolution. Technology is the new object in our existence. We have already used all the objects from the past, so they do not answer new questions but help us to not have to start from the beginning.

How important are digital communities to you and your creative process?    

I have to say, my life on Earth is very balanced with my virtual life. I don’t spend much time in the virtual world, but when I’m there, I try to communicate well and have interesting conversations. It also inspires me. I see everyone as a mirror, so I learn a lot from all my reflections.   

You work across a variety of disciplines. Can you tell us a bit about your background?  

Life experience is my teacher. Everything I see can inspire and teach me something interesting. I am self-taught and I think that’s a great way to learn because it helps you to create your own personal logic of working. And with the internet you can learn with no limits, literally.    

Thomas Sabo - sterling silver earrings, moon and star charms (sold out)
Kenzo - Eye leather clutch (sold out)
MCM - backpack (sold out)