Bvlgari Jewellery & Watches

Unbridled creativity and opulence are the foundations of the Bvlgari brand. The label was founded in Rome in 1884 by Greek silversmith Sotirios Voulgaris, who once delighted tourists with his intricate hand-made ornaments. Over the decades, and with the help of his sons, his company developed a distinctive style with its vibrant colours and jewel-encrusted arrangements. In more recent years, Bvlgari has expanded into creating a wide array of accessories with that same artisan craftsmanship still at its heart.

You'll spot the signature snake motif slithering through our Bvlgari online collection as part of the Serpenti range. From watches that coil around your wrist to bags with serpent clasps, the theme is evidence that the brand's original artistry has survived the generations. Sculpted from glittering gold and scattered with diamonds, we love the powerful and seductive quality that the unique shaping brings to each piece.

Once you've picked your jewellery, it's time to turn to a sensual fragrance. Shop Bvlgari scents with light jasmine and sweet rose, or choose an earthy eau de parfum for him with notes of cedarwood and coriander. Don't forget to slip on a pair of statement sunglasses before you leave the house – discover eyewear including cat-eye lenses and shiny frames that'll protect your eyes from the sun.

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B.zero1 Collection

Explore the free-spirit and elegance of the iconic B.zero1 jewellery creations.

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Discover Bulgari’s bags


Discover Bulgari’s bags

Explore the Italian label’s heritage craftsmanship and contemporary designs.