VERSACE BRINGS ITS ICONIC ENERGY TO

THE CORNER SHOP

Explore AW23 and the Icons collection in a glamorous new pop-up at Selfridges London, complete with a photo moment, runway and Medusa chocolate coins.

 

4–30 September 2023

VERSACE BRINGS
ITS ICONIC ENERGY
TO THE CORNER SHOP

Explore AW23 and the Icons collection in a glamorous new pop-up at Selfridges London, complete with a photo moment, runway and Medusa chocolate coins.

 

4–30 September 2023

If quiet luxury is the poison, Versace is the antidote. It’s glamour, supermodels and sex appeal. Luxury with a capital L. Iconic with a capital I. The mood is: “I feel iconic, I feel Versace.” This year, Donatella is channelling this energy into a new collection: “Icons”. To celebrate the arrival of AW23 and the Icons collection, we invited Versace to take over arguably one of the most iconic spots in our Selfridges London store this September: The Corner Shop will be adorned with monochrome prints to complement the collection – you can try on the pieces, explore the runway, take a photo, become iconic. Read on to learn more about what to expect.

 

VERSACE IS NOT A COCKTAIL PARTY. IT’S A WHOLE LIFE – YOUR LIFE. IT’S A COMPLETE LIFE.

– Donatella Versace

DISCOVER THE COLLECTION

When it comes to the clothes, the tailoring is sharp, the accessories sleek. These pieces can take you anywhere – venues may change, but style is 24/7. In The Corner Shop you’ll find bags and accessories from the Greca Goddess line – including a giant sculpture of the new Greca Goddess top-handle bag – alongside exquisitely crafted leather pieces, denim, evening dresses and the ‘DV’ pantsuit, a favourite of Donatella herself.

DONATELLA’S FIVE TIPS FOR

LIVING A BIG LIFE...

When it comes to the clothes, the tailoring is sharp, the accessories sleek. These pieces can take you anywhere – venues may change, but style is 24/7. In The Corner Shop you’ll find bags and accessories from the Greca Goddess line – including a giant sculpture of the new Greca Goddess top-handle bag – alongside exquisitely crafted leather pieces, denim, evening dresses and the ‘DV’ pantsuit, a favourite of Donatella herself.

Versace at The Corner Shop. The diamond pattern was inspired by the Versace Palazzo at Via Gesù 12 in Milan.

ICONIC MOMENTS

IN THE CORNER SHOP

Choose your Versace look, cement your icon status at our photo stand and take a printed photo home. Discover looks from the AW23 and Icons collections, including a runway display in the middle of the space. Selfridges Unlocked Keyholders will also get a complimentary gold Medusa chocolate coin and germini flower when they show their Selfridges Key – these are available on a first come, first served basis.

Visit Versace at The Corner Shop in Selfridges London from 4 to 30 September 2023.
 

About The Corner Shop

The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.

Previously at The Corner Shop

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