In 1906, Harry Gordon Selfridge arrived in London from Chicago with his heart set on opening his dream store. With his revolutionary understanding of publicity and the theatre of retail, Selfridges flourished under the direction of its charismatic Chief.
Harry Gordon Selfridge's spirit of innovation and creativity lives on through its owners today. The only store to be named the Best Department Store in the World four times, Selfridges today is more than just the sum of its products - it's a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary customer experiences. And, to this day, as Harry Gordon Selfridge said, 'Everyone is welcome'.
Comprehensive information on the life of Harry Gordon Selfridge can be found in Lindy Woodhead’s book, 'Shopping, Seduction and Mr Selfridge' – the ultimate biography of Selfridges’ founder.
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