Screen-time style 

Words: Chekii Harling

Meeting people face to face is starting to feel like a distant memory, but with a raft of apps re-creating your favourite nights and working days, we’re finding new and inventive ways to stay connected. But how to dress for these encounters? For some inspiration, we take a look at four stylish characters we’ve come across on our virtual travels…

The Covert Slob

Known for her head-turning fashion looks in the office, our Covert Slob certainly isn’t going to let her stylish standards drop now that she finds herself working from home (well, at least from the waist up, anyway). With video conference meetings filling the diary, it’s operation chic all the way. Her secret weapons? A sharply cut blazer, smart tee and oversized glasses to add that extra dose of fashionable intellect. But below this smart, unflappable top half, it’s a whole different style story. Yes, our Covert Slob has succumbed to the pleasures of an elasticated waist and novelty socks – after all, her colleagues need never know, right?

Shop now

The Homebound Hypebeast

Friday nights have been reserved for pals in their diary since forever, but now Zoom sessions have replaced the raves and sneaker drop queues, our Homebound Hypebeast is revelling in the sheer joy of not having to get fully dressed. His go-tos? Relaxed hoodies (from favourite labels, Moschino, Maison Margiela and Acne Studios) and a pair of… briefs. But not just any old back-of-the-drawer numbers – no, we’re talking logo or animal-print styles from the likes of Tom Ford. Forget crepcheck, it’s all about the undies.

Shop now

The Dedicated Dater

Crazy golf, meals out and the cinema are firmly off limits, so how does our singleton get her date-night fix now? With Hinge-goers transferring to FaceTime (70% of users say they're up for digital dating) and Skype filling in for Tinder, there’s still plenty of fish to keep her entertained. And the beauty of these face-to-face chats? She only needs to focus on her look from the waist up, so she can quite literally sit around in her favourite pair of comfy pants. With that in mind, our Dedicated Dater goes all out – we’re talking feathers, animal prints and ruffles, and a punchy lipstick. All she needs now? A takeaway pizza, a glass of wine and some scintillating chat.

Shop now 

The Holiday Faker

With all manner of green-screen backgrounds available, you can recreate your dream vacation within the confines of your living room (well, almost). From serene beach scenes in the Bahamas to the bright lights of LA (yes, our Editorial team has tried them all), there’s an abundance of options at every Faker’s fingertips. To really get him in that holiday mood, it’s all about nailing that laid-back look, right down to reppin’ a healthy glow. Opting for a sun hat, bold printed shirt and shorts, his followers will be none the wiser. Towel and sun lounger at the ready…

Shop now