All year round, our Windows team transform the Selfridges windows into theatrical displays of light, life and colour. And when it comes to Christmas, the team pull out all the stops. Of course this year Oxford Street hasn’t been as bustling, and many of you may not be able to see our windows in real life, but we’re here to bring the festive spectacle to your sofa. This year the team were inspired by the ultimate symbol of the festive season – the Christmas tree – designing unique scenes inspired by the way we might all be celebrating a little differently this year. What’s more, in the spirit of our long-standing commitment to sustainability with Project Earth, the team have used more recycled materials than any Christmas past.
Here we uncover the stories behind these magical displays – from the scenarios that inspired them to our collaborations with exciting artists – with our Head of Windows, Morag Hickmott, as we pay a virtual visit to our world-famous windows.