Hello, Chrome Hearts

Introducing the brand’s first ever fragrance line

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Hello, Chrome Hearts

Introducing the brand’s first ever fragrance line
– only available at Selfridges

We heart you

 

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Our top stories

Reformation is here

The cult-status (and brilliantly ethical) brand you need to know now 

Find out more

Skincare, reinvented

The future of beauty is right here. Lab coats at the ready…

Let's get technical

Selfridges presents: The New Order

Introducing a wireframe for the future of fashion – reimagined by the world's most boundary-breaking digital creatives

Enter The New Order

Welcome to the digital revolution

From virtual fashion to AI super-influencers – here’s how to experience the new digitised worlds

Step into the future

Selfridges Hot Air presents: 
'Dive in' feat Jon Emmony

The New Order presents: ‘Dive in’ feat Jon Emmony

Watch the digital artist’s exploration of the physical and digital realms - featuring the season’s most desirable swimwear 

Watch now

What's happening in our stores

Self Discoveries

Pssst – did you hear that luxury super brand Bulgari is taking over our Corner Shop at Selfridges London? Discover 5 reasons to visit it here

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See what's happening
in all our stores

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