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Ralph Lauren is here to wish us all “happy holidays”. They’ve turned an Oxford Street window into a NYC winter scene, Ralph’s Coffee has arrived on Duke Street, and the Holiday 2026 collection has landed in store, bringing a quintessentially New York City Christmas to London.

THE WINDOW

Designer Ralph Lauren grew up in The Bronx and built his eponymous brand from the ground up in the Empire State Building. To celebrate the city that started it all, our window on the corner of Oxford Street and Orchard Street celebrates the Big Apple at Christmastime. Stop by to see a star-topped tree, spinning ice skaters, last-minute shoppers, Santa enjoying a hot dog, and of course, a miniature Ralph’s Coffee Truck.

THE WINDOW

Stone Island

RALPH’S COFFEE POP-UP 

After spotting the miniature in the window, head to the Duke Street Canopy to experience the full-sized version. Until 17 November, NYC favourite Ralph’s Coffee is serving hot chocolates, gingerbread lattes and merch you’ll only find at Selfridges – including giftable baubles and Polo Bear travel mugs.

RALPH’S COFFEE POP-UP 

THE HOLIDAY COLLECTION

After a spot of sightseeing and some light refreshment, step inside Selfridges to discover Ralph Lauren’s Fall/Holiday 2026 collection. A defining name in American style, the brand looks to the British countryside this season, with Fair Isle knits, checked shirt-dresses and shearling-lined outerwear bringing a heritage twist to its signature preppy aesthetic. Explore Men’s on 1, Women’s on 3 and Kids’ on 4.

THE HOLIDAY COLLECTION

Visit Ralph’s Coffee on the Duke Street Canopy until 17 November. Shop the Ralph Lauren Holiday collection in Men’s on 1, Women’s on 3 and Kids’ on 4. And see the Ralph Lauren window on Oxford Street. All at Selfridges London.