GUSTAF WESTMAN’S UNIVERSE MOVES INTO THE CORNER SHOP
The designer’s colourful creations are bringing joy to interiors around the world. Now he’s made himself at home at Selfridges London. From 29 June – 25 July.
Gustaf Westman wants everyone to live happily. His universe of curved designs, cheerful colours and ceramic surfaces has captivated design lovers and brightened up social media feeds since the Stockholm-based design house that shares his name opened in 2020.
Inspired by the brand’s famous pop-ups in real-life apartments around the world, we’ve transformed The Corner Shop into a series of rooms where you can shop signature pieces and a new limited-edition collection. While you're there, create your dream piece with the brand’s made-to-order service.
“MY WORK IS BUILT ON JOY AND INTUITIVE DESIGN. IT OFTEN REIMAGINES FUNCTION THROUGH AN UNEXPECTED TWIST.”
– GUSTAF WESTMAN
SHOP SIGNATURE STYLES
At the heart of Gustaf Westman’s design practice is a belief that everyday objects should spark joy without compromising on function. “My pieces speak for themselves,” Gustaf explained, “I try to detach as many details as possible to make the core idea as visible as possible.”
At The Corner Shop, take your pick of the cartoon-like Chunky crockery and vases, bring home a Curvy Mirror, or make the sculptural Blob Sofa the centrepiece of your space. The new creations that live alongside these cult favourites are equally colourful – more on those below. Coupled with Gustaf Westman’s made-to-order service, and interior design choices feel like child’s play.
BE THE FIRST TO SHOP THE LIMITED-EDITION COLLECTION
To celebrate the brand’s arrival in the UK, Gustaf Westman has designed a limited-edition collection inspired by British tradition and heritage. Standout pieces include a new tartan version of the Blob sofa, a fish-and-chips bowl, and a tea strainer. How delightful!
“I HOPE MY OBJECTS BRING HAPPINESS TO THEIR SURROUNDINGS” – GUSTAF WESTMAN
Gustaf Westman at The Corner Shop is on until 25 July.
ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.