Teddy Bears & Soft Toys

Browse Selfridges's soft toy collection to find the ideal present for youngsters in your life. From little cot companions to large teddy bears, we've got plenty of potential new chums for children. Expect to see a variety of fun additions like super-furry tails, silky-soft bow ties and miniature outfits on these charming pieces. 

You'll find animals of all types and sizes in our collection of stuffed toys. From magical unicorns and dragons to cute bunnies and birds, it's easy to capture young imaginations at playtime. Some designs have unexpected shapes such as plant pots, vegetables and flowers; nearly all have open and friendly faces – eyebrows, lashes and whiskers give these beings extra character. Look out for toys that talk when you squish their bellies, making them just the thing for comforting children at bedtime. 

To make them next-level soft for cuddling, our stuffed toys are crafted from tactile materials and have fluffed-up finishes for plenty of texture. Choose options in realistic shades, such as chocolate-brown dogs and orange orangutans, or spark their creativity with a rainbow of fantastical shades. Pops of pattern were made to catch the eye. Kids will love playing with 3D additions and embellishments: they'll be able to dress some of our toys up and enjoy accessories like hats and backpacks.