LG

77-Inch OLED77G45LW Evo 4K TV

LG's slogan is “Life’s Good”, and once you’ve kitted out your home with the brand’s technologically advanced products, we’re sure you’ll agree. The South Korean company delivers innovative electronics, from televisions and speakers to monitors and laptops, all with the power to help its customers lead better lives. So, whether you’re a film buff, gamer or music lover, take your pick from its extensive range of cutting-edge tech and elevate your experience to new heights.

A masterpiece perfected by time-honed expertiseYears of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.11 years of expertise packed into one chipsetThe only chipset dedicated to OLED redefines the experience through deep learning, graphics, and speed.Make your TV experience yoursExperience TV that's made for you with My Profile, AI Picture Wizard, AI Concierge, and Quick Cards.Brightness, now 150% brighterAn improved Light Boosting Algorithm and Light Control Architecture turn up the brightness by 150%.Clean looks at one with the wallMerges elegantly against your wall with no gap.