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New In Beauty

Explore new luxury beauty products as they land, and discover the season’s defining launches across skincare, fragrance, makeup and haircare. Our Beauty New In collection offers considered access to what’s next — refined, directional and curated with authority. This is where advanced skincare breakthroughs, newly unveiled fragrance compositions, runway-inspired makeup collections and performance-led haircare first arrive — curated with a discerning eye for formulation, craftsmanship and design.

From clinically driven serums powered by next-generation actives to limited-release eau de parfums and high-impact colour cosmetics debuting straight from the catwalk, each addition reflects the evolving language of modern luxury beauty. The selection spans women’s and men’s products, uniting heritage fashion maisons with contemporary innovators shaping the future of skincare, scent and self-expression.

481 results

481 results

  1. AROMATICA

    Rosemary Root Enhancer 100ml

    1. Price:£17.99
    AROMATICA: Rosemary Root Enhancer 100mlAROMATICA: Rosemary Root Enhancer 100ml
  2. TATCHA

    Discovery Ritual Worth £85

    1. Price:£59.00
    Gift set saving
    TATCHA: Discovery Ritual Worth £85TATCHA: Discovery Ritual Worth £85
  3. AROMATICA

    Quinoa Protein Shampoo 400ml

    1. Price:£22.99
    AROMATICA: Quinoa Protein Shampoo 400mlAROMATICA: Quinoa Protein Shampoo 400ml
  4. AROMATICA

    Tea Tree Purifying Shampoo 400ml

    1. Price:£22.99
    AROMATICA: Tea Tree Purifying Shampoo 400mlAROMATICA: Tea Tree Purifying Shampoo 400ml
  5. PENHALIGONS

    Endymion Eau de Cologne 100ml

    1. Price:£145.00
    PENHALIGONS: Endymion Eau de Cologne 100mlPENHALIGONS: Endymion Eau de Cologne 100ml
  6. ACQUA DI PARMA

    Cedro Eau de Parfum 50ml

    1. Price:£180.00
    ACQUA DI PARMA: Cedro Eau de Parfum 50mlACQUA DI PARMA: Cedro Eau de Parfum 50ml
  7. BIODANCE: Collagen Peptide Jelly Serum Mist 50mlBIODANCE: Collagen Peptide Jelly Serum Mist 50ml
  8. YVES SAINT LAURENT

    Skin Affair Cushion Foundation 14g

    1. Price:£52.00
    31 Colours
    YVES SAINT LAURENT: Skin Affair Cushion Foundation 14gYVES SAINT LAURENT: Skin Affair Cushion Foundation 14g
  9. BIODANCE: Invisible Collagen Peptide Sun Fluid SPF50 50mlBIODANCE: Invisible Collagen Peptide Sun Fluid SPF50 50ml
  10. MAISON FRANCIS KURKDJIAN

    Gentle Fluidity Gold Cleansing Gel 350ml

    1. Price:£80.00
    MAISON FRANCIS KURKDJIAN: Gentle Fluidity Gold Cleansing Gel 350mlMAISON FRANCIS KURKDJIAN: Gentle Fluidity Gold Cleansing Gel 350ml
  11. LANEIGE

    Lip Glowy Balm 10g

    1. Price:£17.50
    LANEIGE: Lip Glowy Balm 10gLANEIGE: Lip Glowy Balm 10g
  12. MIND GAMES: Knight's Tour Extrait De Parfum 100mlMIND GAMES: Knight's Tour Extrait De Parfum 100ml
  13. LA MER

    Day & Night Routine Travel Gift Set Worth £185

    1. Price:£150.00
    Gift set saving
    LA MER: Day & Night Routine Travel Gift Set Worth  £185LA MER: Day & Night Routine Travel Gift Set Worth  £185
  14. MIND GAMES

    Arabian Mate Extrait De Parfum 100ml

    1. Price:£360.00
    MIND GAMES: Arabian Mate Extrait De Parfum 100mlMIND GAMES: Arabian Mate Extrait De Parfum 100ml
  15. FIRST AID BEAUTY: Ingrown Hair Pads Body + Face with BHA + AHA 28 PadsFIRST AID BEAUTY: Ingrown Hair Pads Body + Face with BHA + AHA 28 Pads
  16. SLIP

    Lottie Silk Sleepover Set

    1. Price:£86.00
    SLIP: Lottie Silk Sleepover SetSLIP: Lottie Silk Sleepover Set
  17. AROMATICA: Quinoa Protein Treatment Mask 160mlAROMATICA: Quinoa Protein Treatment Mask 160ml
  18. PENHALIGONS

    Syconia Hand & Body Wash 500ml

    1. Price:£48.00
    PENHALIGONS: Syconia Hand & Body Wash 500mlPENHALIGONS: Syconia Hand & Body Wash 500ml
  19. NIOD: Hydro-Ester Cleaning System 120mlNIOD: Hydro-Ester Cleaning System 120ml
  20. AROMATICA: Rosemary Scalp 3-in-1 Treatment 160mlAROMATICA: Rosemary Scalp 3-in-1 Treatment 160ml
  21. PENHALIGONS

    Opus Eau de Parfum 100ml

    1. Price:£145.00
    PENHALIGONS: Opus Eau de Parfum 100mlPENHALIGONS: Opus Eau de Parfum 100ml
  22. AROMATICA

    Quinoa Protein Hair Ampoule 100ml

    1. Price:£17.99
    AROMATICA: Quinoa Protein Hair Ampoule 100mlAROMATICA: Quinoa Protein Hair Ampoule 100ml
  23. FIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 59.2gFIRST AID BEAUTY: KP Bump Eraser Body Scrub with 10% AHA 59.2g
  24. ACQUA DI PARMA

    Cedro Eau de Parfum 100ml

    1. Price:£257.00
    ACQUA DI PARMA: Cedro Eau de Parfum 100mlACQUA DI PARMA: Cedro Eau de Parfum 100ml
  25. DIOR

    Rouge Dior On Stage Shine Lipstick 2.2g

    1. Price:£39.00
    2 Colours
    DIOR: Rouge Dior On Stage Shine Lipstick 2.2gDIOR: Rouge Dior On Stage Shine Lipstick 2.2g
  26. PENHALIGONS

    Damascena Hand & Body Wash 500ml

    1. Price:£48.00
    PENHALIGONS: Damascena Hand & Body Wash 500mlPENHALIGONS: Damascena Hand & Body Wash 500ml
  27. BALENCIAGA BEAUTY

    Les Extraits Discovery Set 3 x 10ml

    1. Price:£135.00
    BALENCIAGA BEAUTY: Les Extraits Discovery Set 3 x 10mlBALENCIAGA BEAUTY: Les Extraits Discovery Set 3 x 10ml
  28. REFY

    Tinted Lip Gloss 13ml

    1. Price:£16.00
    REFY: Tinted Lip Gloss 13mlREFY: Tinted Lip Gloss 13ml
  29. REFY

    Lip Sculpt 0.32g

    1. Price:£18.00
    REFY: Lip Sculpt 0.32gREFY: Lip Sculpt 0.32g
  30. UKLASH: Eyelash Eyebrow Serum Starter Set 1ml+1mlUKLASH: Eyelash Eyebrow Serum Starter Set 1ml+1ml
  31. OLAPLEX

    Shapeset Hairspray 245ml

    1. Price:£32.00
    OLAPLEX: Shapeset Hairspray 245mlOLAPLEX: Shapeset Hairspray 245ml
  32. MAISON CRIVELLI

    Tobacco Carnaval Extrait de Parfum 50ml

    1. Price:£220.00
    MAISON CRIVELLI: Tobacco Carnaval Extrait de Parfum 50mlMAISON CRIVELLI: Tobacco Carnaval Extrait de Parfum 50ml
  33. DR DENNIS GROSS SKINCARE

    DRx BioRejuvenation™ Serum 30ml

    1. Price:£88.00
    DR DENNIS GROSS SKINCARE: DRx BioRejuvenation™ Serum 30mlDR DENNIS GROSS SKINCARE: DRx BioRejuvenation™ Serum 30ml
  34. BIODANCE: Pore Perfecting Collagen Peptide Cream 50mlBIODANCE: Pore Perfecting Collagen Peptide Cream 50ml
  35. OUAI: St Barts Leave-In Conditioner 177mlOUAI: St Barts Leave-In Conditioner 177ml
  36. SISLEY: Sisleÿum Protective Shaving Care 150mlSISLEY: Sisleÿum Protective Shaving Care 150ml
  37. PRADA: Paradoxe Sweet Chemistry Eau de Parfum 90mlPRADA: Paradoxe Sweet Chemistry Eau de Parfum 90ml
  38. RABANNE: Brutalist Amber Eau de Parfum 125mlRABANNE: Brutalist Amber Eau de Parfum 125ml
  39. ACQUA DI PARMA

    Col Il Profumo Hand Wash Refill 330ml

    1. Price:£51.00
    ACQUA DI PARMA: Col Il Profumo Hand Wash Refill 330mlACQUA DI PARMA: Col Il Profumo Hand Wash Refill 330ml
  40. MANUCURIST

    Green™ Nail Polish 15ml

    1. Price:£14.00
    5 Colours
    MANUCURIST: Green™ Nail Polish 15mlMANUCURIST: Green™ Nail Polish 15ml
  41. LA MER: Rejuvenating Anti-Ageing Skincare Gift Set Worth £420LA MER: Rejuvenating Anti-Ageing Skincare Gift Set Worth £420
  42. THE WHITE COMPANY

    Long Super-Soft Faux-Fur Hot Water Bottle

    1. Price:£45.00
    THE WHITE COMPANY: Long Super-Soft Faux-Fur Hot Water BottleTHE WHITE COMPANY: Long Super-Soft Faux-Fur Hot Water Bottle
  43. PENHALIGONS

    Syconia Body & Hand Lotion 500ml

    1. Price:£56.00
    PENHALIGONS: Syconia Body & Hand Lotion 500mlPENHALIGONS: Syconia Body & Hand Lotion 500ml
  44. GUERLAIN

    Orchidée Impériale The Longevity Concentrate 30ml

    1. Price:£462.00
    Gift with purchase
    GUERLAIN: Orchidée Impériale The Longevity Concentrate 30mlGUERLAIN: Orchidée Impériale The Longevity Concentrate 30ml
  45. SLIP

    Etta Silk Pillowcase and Scrunchie Gift Set

    1. Price:£127.00
    Limited edition
    SLIP: Etta Silk Pillowcase and Scrunchie Gift SetSLIP: Etta Silk Pillowcase and Scrunchie Gift Set
  46. EREDI ZUCCA

    Santo Eau de Parfum 100ml

    1. Price:£250.00
    Exclusive to Selfridges
    EREDI ZUCCA: Santo Eau de Parfum 100mlEREDI ZUCCA: Santo Eau de Parfum 100ml
  47. BIODANCE: Radiant Vita Niacinamide Cream 50mlBIODANCE: Radiant Vita Niacinamide Cream 50ml
  48. ACQUA DI PARMA

    Cedro Body Cream 150ml

    1. Price:£93.00
    ACQUA DI PARMA: Cedro Body Cream 150mlACQUA DI PARMA: Cedro Body Cream 150ml
  49. ACQUA DI PARMA

    Cedro Hand & Body Wash 350ml

    1. Price:£71.00
    ACQUA DI PARMA: Cedro Hand & Body Wash 350mlACQUA DI PARMA: Cedro Hand & Body Wash 350ml
  50. ACQUA DI PARMA: Colonia Il Profumo Hand & Body Lotion 350mlACQUA DI PARMA: Colonia Il Profumo Hand & Body Lotion 350ml
  51. LA MER

    Day & Night Skincare Routine Gift Set Worth £355

    1. Price:£295.00
    Gift set saving
    LA MER: Day & Night Skincare Routine Gift Set Worth £355LA MER: Day & Night Skincare Routine Gift Set Worth £355
  52. TATCHA

    Moisturising Trio Dewy Glow Set Worth £119

    1. Price:£95.20
    Exclusive to Selfridges
    TATCHA: Moisturising Trio Dewy Glow Set Worth £119TATCHA: Moisturising Trio Dewy Glow Set Worth £119
  53. DRUNK ELEPHANT

    Hydrate And Nourish Set

    1. Price:£24.00
    DRUNK ELEPHANT: Hydrate And Nourish SetDRUNK ELEPHANT: Hydrate And Nourish Set
  54. ACQUA DI PARMA

    Col Il Profumo Lotion Refill 330ml

    1. Price:£57.00
    ACQUA DI PARMA: Col Il Profumo Lotion Refill 330mlACQUA DI PARMA: Col Il Profumo Lotion Refill 330ml
  55. HERMES

    Rouge Hermès Limited-Edition Matte Lipstick 3.5g

    1. Price:£71.00
    Limited edition
    HERMES: Rouge Hermès Limited-Edition Matte Lipstick 3.5gHERMES: Rouge Hermès Limited-Edition Matte Lipstick 3.5g
  56. SLIP

    Noelle Festive-Print Silk Sleep Mask

    1. Price:£73.00
    Limited edition
    SLIP: Noelle Festive-Print Silk Sleep MaskSLIP: Noelle Festive-Print Silk Sleep Mask
  57. VICTORIA BECKHAM BEAUTY

    11. Conceal & Detail Brush

    1. Price:£40.00
    VICTORIA BECKHAM BEAUTY: 11. Conceal & Detail BrushVICTORIA BECKHAM BEAUTY: 11. Conceal & Detail Brush
  58. LOEWE: Aura White Magnolia Eau de Parfum 50mlLOEWE: Aura White Magnolia Eau de Parfum 50ml
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