R.E.M. Beauty

Adding beauty entrepreneur to her resume, singer-songwriter Ariana Grande launched her own make-up range in 2021. Dubbed r.e.m, the collection is filled with all the pop star’s go-to products – we’re talking everything from eyeliner and wispy falsies to highlighter and plumping lip gloss. But why r.e.m? Aptly dubbed after her hit song, the title covers many sonic sounds, but most importantly, it stands for “rapid eye movement”. Using her eyes as the best form of communication, the founder articulates that a single stare could say a thousand words.

Seeking inspiration from 60s retro-futurism, the soloist fuses her infatuation for sci-fi, vintage and horror to create products that inspire you to make every dream a reality – in both beauty and beyond. Built on the ethos of empowering, the brand blends otherworldly notions with real-life innovation. Housed in tubs that mimic miniature astronaut suits, the brand’s matte lipsticks have become a cult favourite. Seamlessly gliding onto your lip, their formulas deliver a rich, long-lasting hue that avoids dry pouts. Creating lashes that reach for the stars, the label’s signature lash and brow-boosting serums and mascaras are infused with a biotin formula that helps promote thicker and longer lashes within a matter of weeks.

The best bit, though? r.e.m beauty helps pave the way to creating ethical cosmetics. From vegan-friendly formulas to recyclable packages, each eyeshadow pallet, face mist, and cheek stick helps reduce landfill waste while limiting the levels of nasty chemicals entering our environment.