The Beauty Project

After six weeks of pioneering talks, interactive debates and immersive beauty experiences, The Beauty Project is now over. Continue to enjoy the best beauty exclusives and experiences online and in store at Selfridges.

Hello Beautiful

The work of renowned photographer and filmmaker Norbert Schoerner, our un-retouched advertising 
campaign captures eight unknown stars chosen to represent all definitions of beauty.

View the full campaign

Film

Taking a finely-crafted look at some of modern beauty’s most interesting topics, discover the first of four exclusive films by acclaimed director Kathryn Ferguson here.

A return to natural

Created in collaboration with Hannah Pool, A Return to Natural explores the stylistic comeback of natural afro hair through personal stories.

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    A return to natural

    Created in collaboration with Hannah Pool, A Return to Natural explores the stylistic comeback of natural afro hair through personal stories.

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    In every person, a universe

    Celebrating beauty in all its forms, this film seeks to provide us with a vivid glance at beauty from three very different perspectives.

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    Beauty i see you everywhere

    Poetry, cityscapes and landscapes provide a framework for this quirky exploration of regional views of beauty.

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    Change is a beautiful thing

    What does beauty look like after eighty? From keeping your thoughts young to facial aerobics, five older women discuss what beauty means to them.

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THE TRAVEL SHOP

Pick, pack and go with our edit of the world's best travel products.

SELFRIDGES LOVES

An exclusive edit of our buyers' essential beauty products.