Jon-Joe Rogers is behind @americanmadness, a Depop shop specialising in vintage clothing made in the USA. He has over 60,000 followers on Depop and also has a store in Belfast – a re-launch of the iconic store his father established in 1981.
How did your Depop journey begin?
I was bored at university and was looking for something extra to do. I would go down to the local vintage store in Burlington, Vermont, buy stuff and then put it on Depop for a few quid more. It quickly became quite addictive…
Three years on, how do you source your pieces now?
Every couple of months, I fly out to America and meet with my network of suppliers – this includes vintage wholesalers, rag houses and private dealers. After I inspect the quality of every single piece, I ship them back to Belfast. This is my favourite part of the whole process: you never know what you’re going to find!
When did you realise this could be your full-time job?
When I started getting return customers it was a big turning point for the business. On Depop, there may be a handful of sellers selling pieces similar to mine, but I always make sure customer service is a priority, and, as a result, people are happy to come back for more. Sales started growing naturally, and, before I knew it, I was working on it full-time.