KIDS’ EXPERIENCES 

At FAO Schwarz in at Selfridges London, we’re bringing you a line-up of magical exclusive-to-Selfridges experiences...

This way, if you please!

Our Toy Soldiers know everything there is to know about FAO Schwarz, and they’re here to introduce you to the most amazing toys and joyful experiences you can find here on 4 at Selfridges London. Quiiiick march…

The Giant Piano Experience

On 4, Selfridges London

Remember that giant piano from the movie Big? (No? Maybe ask Mum or Dad…) With the help of our Music Maestros on the floor here at FAO Schwarz, stomp away and play tunes with your feet. Book a 15-minute complimentary slot below – perfect for any music-lovers over the age of six.

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FAO Schwarz: Out of hours

The toy shop is all yours! Enjoy a magical after-hours FAO Schwarz experience where you’ll meet our giant piano-playing Music Maestros, experiment with our Mad Scientist, learn magic tricks with the FAO magicians, and receive a special gift from Selfridges…

Price: £2000 

Maximum of 6 people

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Meet the Magician Experience

On 4, Selfridges London

Fancy being astounded by some brilliant magic tricks? Be on the lookout for our seriously magical magicians at FAO Schwarz, who love to blow everyone’s minds with their top-notch tricks. Then, with the help of Marvin’s Magic’s line-up of magician kits, you can learn how to wow your friends and family at home. Abracadabra!

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Meet Professor Atlas, the FAO Schwarz Scientist

On 4, Selfridges London

Keep an eye out for our zany and innovative Professor Atlas on the floor at FAO Schwarz. Always discovering, learning, and sharing knowledge, our in-house scientist loves to show off the latest madcap experiments!

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The Toy Project

On 4, Selfridges London

The Toy Project works to ensure everyone has access to play and achieves this through the recycling of toys. Through providing toys to children who need them, selling used and donated toys, and funding workshops and play sessions it works to create play opportunities for children all over the world. Visit a Consultant at The Toy Project's Lego® Surgery to help build, repair and create Lego®.

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