The digital revolution continues to transform everything from politics to pop music, so we invited some of the world's most boundary-breaking digital creatives to reimagine what shopping, style and the department store might look like in the not-so-distant future.

We teamed up with London-based Stylist and Creative Director Jamie-Maree Shipton to reimagine the most iconic wardrobe staple of all: denim.

With new technological advances reshaping the fashion and retail landscapes, discover how you can experience the digital revolution at first hand – from a must-try virtual reality experience to the AI influencers to follow…

Meet the five new-generation creatives who collaborated with us on The New Order.

JON EMMONY

Digital Artist and Creative Director known for his mind-blowing surrealist, 3D-scanned compositions

DIGI-GAL

A global network that champions womxn and non-binary people within 3D animation

FILIP CUSTIC

Spanish-Croatian Photographer and Creative Director whose Instagram face filter had 12-million downloads in its first week

INES ALPHA

Parisian-born Art Director, 3D Designer and Make-up Artist of the future

JAMIE-MAREE SHIPTON

London-based Stylist and Creative Director whose work explores fashion and technology

Discover how the physical and digital collided in our iconic Oxford Street windows 

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Our first ever augmented reality artwork took over the five-storey atrium space at Selfridges London from 2-30 September. Much like the internet, the other-wordly artwork existed as an invisible ghost unless activated by a phone or tablet device.

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These revolutionary brands offer new ways to experience fashion

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We teamed up with the creative community’s go-to mobile marketplace for a one-of-a-kind partnership

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The leading marketplace to buy and sell authenticated pre-loved luxury fashion