An AR artwork by Jon Emmony

This augmented reality artwork by Jon Emmony was exhibited at Selfridges London from 2 - 30 September 2019. The experience is now closed. Thank you.

 

 

About Digital Falls

We are all swimming in an ocean of data. Much like the internet, the artwork exists as an invisible ghost unless activated by a phone or tablet device. 

Digital Falls reimagines the five-storey atrium space at Selfridges London as a column of water, filled with bioluminescent sea creature-like sculptures, pulsing with electrical signals that visualise the digital conversations and ideas that surround us day-to-day.

The artwork encourages exploration and discovery, taking the user on a physical tour as different levels of the atrium provide different views and perspectives. “The more intimate pieces on the lower ground floor enable visitors to have a very one-on-one experience with the artwork, while the gigantic pieces higher in the atrium emphasise the grand scale of the architecture that the artwork is designed for,” explains Jon Emmony.