To download the app, please connect to Wi-Fi. If you’re in Selfridges, you can use the ‘Selfridges’ Wi-Fi network. Once downloaded, you don’t need to be connected to Wi-Fi to experience the artwork. Download here on App Store or Google Play.
This experience can be enjoyed at the central atrium in Selfridges London only between 2 and 30 September. See you there!
3) Explore & share
Reveal Digital Falls by opening the app and scanning the atrium environment from any level in store. Find different views and perspectives as you explore this extraordinary artwork, and share a photo or video on social media via the app.
Digital Falls is part of Selfridges’ latest campaign The New Order, which explores the future of fashion and retail through the medium of digital art.