What’s the biggest challenge you face in your work?
It is not so much a challenge, but a lot of time is spent understanding physical fabric properties in order to produce effective replications of these within 3D software. How the fabric moves and interacts with the human and other forms is paramount to producing a visually effective garment animation.
What do you think the future holds for 3D design and its role within the fashion industry?
When using 3D design, clothing can be sold without having even been created. This could be a huge contribution to reducing waste, as the majority of customers purchase clothes online rather than from a physical shop. Younger generations are said to be far more environmentally aware and interested in methods to reduce waste than the previous. Brands need to be directing their focus and strategies onto these positive cultural changes.
The DIGI-GAL members who have contributed to The New Order campaign include Cat Taylor, Şifagül Keser, Alexa Sirbu, Laura Subirats, Carolina Carballo, Stephaine Fung, Rachel Nobee, Christina Worner, Jocelyn Anquetil, Bahar Ergul, Gwen Kim, Seb Bruen and Lea Sorli.