The Selfridges Guide to the ultimate toys    

Looking for something special for a little one? Well, you’re in the right place. We've selected the ultimate toys that will get them smiling (and learning along the way). 

Discover some of our favourite brands 

Shop all toys     

For little construction workers

Get them building incredible things with our range of Lego sets – the perfect way to let their creativity shine.

Uncover the magic: ‘Frozen’

Send them on a magical adventure into the world of ‘Frozen’, with Elsa, Anna, Olaf and their friends.

Explore our top toys

Gifts for kids    

Dreams are made of these… We have a whole hoard of guaranteed-to-please gifts that will put you in their good books.