Words: Chekii Harling

Join us to discover our SUPERSELF window displays at Selfridges London and meet the up-and-coming talents we commissioned for the project.



Words: Chekii Harling

To celebrate the launch of our SUPERSELF theme and our explorations into the future of feeling good, we’ve teamed up with sensory reality experts SENSIKS to help you enjoy a safe trip. Whether you’re in store experiencing their multisensory pods or trying their hypnotic digital experience, Magic Horizons, online – get ready to immerse yourself in a whole new world…


In our crowded, over-stimulated world, the idea of having a safe trip to bring us moments of calm and escapism is becoming ever more popular, with everything from CBD products to tech-assisted meditation apps offering new routes to self-care. Challenging the more traditional wellness preconceptions, technology – and more specifically virtual reality – is increasingly being used as a tool to boost mental health.


So, as part of our explorations into the future of self-care, we invited sensory-reality experts SENSIKS to install a sensory-reality pod – equipped with bespoke fragrances, Infrared light, heat, and sound sensors – into each of our stores. Inside the pod, the Cosmic Flow VR experience will take you on a relaxing journey through an otherworldly digital dimension, full of kaleidoscopic forms and crazy colours, with relaxing music and evocative fragrances helping you to drift through this calming universe. Much like a short meditation, it’s an opportunity to focus on your breath, let go of any thoughts and recharge. 

Come and try the SENSIKS virtual reality pod experience for yourself in store. The pods are available on a first-come-first-served basis and the complimentary experience lasts for approximately 10 minutes. There will be a Selfridges team member on hand to guide you through every step.

Please see below for the locations of the pods across each Selfridges store.

London, Accessories Hall on G

Birmingham, Menswear on 2

Manchester Exchange Square, Menswear on 1

Manchester Trafford, Menswear on Lower Ground



Can’t make it into store? Why not take some much-needed time out from your day with SENSIKS’ Magic Horizons experience. Designed as a form of relaxing escapism, you’ll be transported into a utopian universe with spinning planets, tropical green landscapes, and upbeat meditative music.


Simply click on the link below, dim the lights, turn up the volume, sit back and relax…


with Founder Fred Galstaun


with Founder Fred Galstaun

In 2016, Fred Galstaun was relaxing on Scheveningen beach in the Netherlands when he began to wonder why he felt so good. As the sun beamed down and warmed his body, Fred started reflecting upon and fully immersing himself in his coastal surroundings – the sharp, salty ocean air, the soothing sound of crashing waves, and the feeling of the fresh breeze against his skin. This moment was a revelation for the then marketeer, who was “soul searching” at this point in his life, embarking on meditation retreats across the globe. “When chilling on the beach that day, I felt really good, really fast, and I realised that it was because I was stimulating all five of my senses at the same time. I was consciously recharging in nature,” says Fred. This revelation, grounded in the power of stimulating all five senses, was the inspiration for SENSIKS and the ground-breaking sensory-reality pods.


“With the help of neuroscientists and government-backed science groups in the Netherlands, we learnt a lot about how the brain works. We found that virtual reality can reset your state of mind by encouraging you to move into a relaxing flow state,” says Fred of his research into the multisensory pods, which are now also being used by the NHS in a brand-new medical innovation centre. SENSIKS also collaborated with the Ministry of Defence to create bespoke experiences to help treat PTSD.


In keeping with SENSIKS’ own future-facing ethos, each pod is made with the planet in mind. The interior is composed of boards made from natural waste materials including hay, sawdust and bamboo that are secured together using a chemical-free bio-based glue. What’s more, each pod is 3-D-printed, so they can be made anywhere in the world without the need for transportation, while their modular design allows single parts – from infrared heaters to fragrance ports – to be swapped in and out to reduce waste.


For the bright orange exclusive-to-Selfridges exterior pod design, we teamed up with the inflatables experts at Studio Soufflé. Once the SENSIKS experience is no longer available, these sculptural pieces will be used as changing rooms to give them a second life.


From enriching stories to practical tips to elevate your everyday – join us as we explore the future of feeling good.