Fear of God

Fear of God is steeped in contemporary culture while paying homage to heritage American sportswear. Jerry Lorenzo, the label's founder, grew up immersed in baseball and later worked for a sports management agency. When styling one of his stars, he was unable to find the right pieces, which inspired a career change – Jerry then turned his hand to garment design. Today, Fear of God exudes utilitarian style while harking back to sunny days in the dugout.

These sporty influences permeate Fear of God clothing. That's why our selection contains so many athleisure silhouettes – such as relaxed hoodies, T-shirts and track shorts – stamped with the varsity-style lettering of yesteryear. Look out for brand plaques, too, which embellish the nape on some styles. Our collection highlights the label's focus on sharp tailoring and functional underwear. Each piece, from double-breasted blazers to knitted socks, boasts fine craftsmanship and premium materials: think super-soft wool and lightweight cotton.

A perennial palette of oaty beige, milky white and inky black underpins Fear of God's fashion collection. Complete your curation with the label's backpacks and wallets. When you're on the move, they'll help you keep your belongings organised in style. Don't forget to top off your outfit with a baseball cap – a fitting piece to display your knowledge of the brand's roots.

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