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BIG CITY BEAUTY

Photography and film by Sam Youkilis.

BIG CITY BEAUTY

Photography and film by Sam Youkilis.

Rush hour. Golden hour. Brows on your lunch hour. Streets ahead. First to arrive. Big names in shiny houses. Home of icons and first timers. An experience. A makeover. A surprise at every corner. Chance encounters and fragrance counters. Get your fill – come back for more. Revolving doors. Chaos and contour. Hot spots. The Beauty Spot. Never stops. Transformations, refill stations, the beauty destination. 
Rush hour. Golden hour. Brows on your lunch hour. Streets ahead. First to arrive. Big names in shiny houses. Home of icons and first timers. An experience. A makeover. A surprise at every corner. Chance encounters and fragrance counters. Get your fill – come back for more. Revolving doors. Chaos and contour. Hot spots. The Beauty Spot. Never stops. Transformations, refill stations, the beauty destination. 

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SCENTS OF DIRECTION

The only place you’ll find that iconic fragrance, the biggest exclusives and RESELFRIDGES refillables from the likes of Le Labo, Dries Van Noten and Maison Margiela.

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THE BIG SMOKE

The palettes everyone has their eye on, and too many lipstick shades to count. We’re here for make-up that’s the main attraction.

Shop make-up

ROLL ON FRIDAY

Weekend-ready hair for everyone – every style, every hair type, every occasion. 

Shop haircare

RISE AND SHINE

An unrivalled skincare edit. From exclusives by Tatcha and Skin Design London to favourites by Aesop and Augustinus Bader.

Shop skincare

  • SCENTS OF DIRECTION

    The only place you’ll find that iconic fragrance, the biggest exclusives and RESELFRIDGES refillables from the likes of Le Labo, Dries Van Noten and Maison Margiela.

    Shop fragrance

  • THE BIG SMOKE

    The palettes everyone has their eye on, and too many lipstick shades to count. We’re here for make-up that’s the main attraction.

    Shop make-up

  • ROLL ON FRIDAY

    Weekend-ready hair for everyone – every style, every hair type, every occasion. 

    Shop haircare

  • RISE AND SHINE

    An unrivalled skincare edit. From exclusives by Tatcha and Skin Design London to favourites by Aesop and Augustinus Bader.

    Shop skincare 

WHAT'S ON... IN STORE

What’s on... in store

Events, services and our brand-new experiential space… 

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BOOKED AND BUSY

A 15-minute brow shape. A big, bouncy blow-dry. A beauty bag overhaul. Our experts are on hand with a head-to-toe menu of beauty services.

 

The Beauty Concierge is available in all stores.

 

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REFY WORLD AT THE BEAUTY SPOT

Introducing: The Beauty Spot, our experiential pop-up space. For our first residency, you’re invited into the REFY world – to sit, play and experiment at the kitchen table.

 

The Beauty Spot at Selfridges London, on G

 

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Hair: Sophie Jane Anderson. Make-up: Machiko Yano. Casting: Emma Mattel. Production: Mini Title. 

UNLOCK MORE BEAUTY

UNLOCK MORE BEAUTY

Get the first look at launches, exclusives, events and experiences by becoming a Selfridges Unlocked Keyholder. 

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