UP CLOSE WITH RAF SIMONS’
FIRST PRADA COLLECTION

UP CLOSE WITH RAF SIMONS’
FIRST PRADA COLLECTION

For the first time since we saw it on the runway, we delve into the stirring debut menswear collection by Co-Creative Directors Miuccia Prada and Raf Simons, which just launched at Selfridges London and online.

For the first time since we saw it on the runway, we delve into the stirring debut menswear collection by Co-Creative Directors Miuccia Prada and Raf Simons, which just launched at Selfridges London and online.

Words: Thea Bichard.

How would you like your clothes to make you feel? When Miuccia Prada and Raf Simons livestreamed ‘Possible Feelings’, their first menswear collection as Prada’s co-creative directors, they conveyed the “pleasure of tactility”. Against a bold, textured backdrop by architect and long-time collaborator Rem Koolhaas, the duo debuted feelgood clothes in bright colours and intriguing fabrics. Here, we get up close with the collection, unpicking the fashion and the pleasure it’s set to bring us.

 

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SETTING THE MOOD FOR THE SEASON

Miuccia Prada has primed us over the years to comb her collections for intellectual clues that will help us decipher a wider message, but this season, with Simons by her side, the approach is different. There’s no cerebral point of inspiration or narrative, no dominant silhouette or specific ‘look’; instead, it’s about self-expression, finding long-lasting clothes that make you, physically and emotionally, feel good. Cocooning leather and thick woollen knits you could almost – nearly – feel through the screen relayed that message. “The show subtly responded to what has been going on in current events, offering us that sense of comfort that we were all craving last year,” said Selfridges Designer Menswear Buyer Yasmin Mehmet, “we saw cosy long johns mixed with Re-Nylon bomber jackets, paired with shearling collars and geometric jacquard knits – the focus on form and feeling left me wanting to touch and feel everything.” During the designers’ post-show Q&A with students beamed in from across the globe, Simons mused, “we very much felt, ‘how can we express in clothes, in the environment in which we are going to present the clothes, this personal psychology of how you deal with the situation in the world?’” Here’s how…

Photograph by Agostino Osio, courtesy of OMA


 

Raf’s arrival at Prada is historic. His debut menswear show subtly responded to what has been going on in current events, offering us that sense of comfort that we were all craving last year.

 

– Yasmin Mehmet, Selfridges Designer Menswear Buyer

MEET YOUR NEW KNITWEAR UNIFORM

The styles that have caused the biggest stir since the show are the knits, which appeared in nearly all the looks and prompted us to re-add ‘long johns’ to our fashion vocabulary. Since her ‘Pretty/Ugly’ show back in 1996 that turned prints from 70s homeware into headline-making fashion, Miuccia Prada has had us questioning what counts as a tasteful pattern; and Raf Simons loves a turtleneck (they featured in his very first collections for his namesake label in the mid-90s). In a collection that considers comfort, warmth, beauty and protection, the two creative directors’ worlds meet in the second-skin, merino-wool tops and weighty jacquard jumpers – each one tagged with a knitted version of the distinctive Prada plaque. “This collection is talking a lot about tactility, and the literal, physical feeling clothes can have,” Simons said, reflecting on how he and Miuccia Prada came to make the kind of striking clothes you just want to reach out and touch.

EXPLORE OUT-THERE OUTERWEAR

Cocooning and shielding ourselves has become second nature over the past year or so. Prada has responded with clothes that protect us from the elements but refuse to stay hidden away. “[Clothes] can help you better express your ideas,” said Miuccia Prada, “your personality, what you want to show to the world, what you want to hide.” On how this translates for AW21, Simons explained, “this collection deals with juxtaposition of colour, juxtaposition of softness and hardness, to express the reality of the world, and at the same time expresses the possible feelings that everyone has dealing with this isolation.”

 

What we’re feeling is the impulse to go out, be seen and seek out some fun. The bright shades of raspberry, bottle green, purple and orange, combined with the outsized cut and quirky accoutrements of the padded nappa-leather bombers and glove-pouch hybrids have that all wrapped up. Mehmet sums up the appeal of these new designs, “each piece in the collection was phenomenal, however, I particularly liked the buttery-soft leather bombers – the nostalgia this silhouette gives will have every Raf fan pining over them.” We know she’s right, too: Drake – a man with an eye for an MA-1 worth investing in, having made headlines by wearing Simons’ AW01 ‘Riot! Riot! Riot!’ bomber jacket in his ‘Toosie Slide’ video – got hold of the magenta version months ago for his ‘What’s Next’ shoot. Here’s your chance.

Photograph by Agostino Osio, courtesy of OMA

DISCOVER TIMELESS ACCESSORIES

Taking classic codes and reinventing them is a Prada tradition dating right back to Miuccia Prada’s nylon backpacks that helped revitalise the brand back in 1984. Then, using an industrial fabric for a bag – one made in a factory that produced parachutes, at that – went against all the rules for luxury fashion. Now, the brand is pushing forward by showing how sustainability and luxury can, and should, work together. Prada’s Re-Nylon initiative recycles plastics collected from oceans and landfill sites all over the world and transforms them into the brand’s iconic backpacks (alongside bomber jackets, trousers, tops… the list goes on).

 

Alongside these game-changing accessories sit retro-modern shoes: one lace-up pair amped up in brushed green leather with a 70s-inspired square toe and thick sole, and leather loafers stacked on a chunky heel and stamped with (what else?) a Prada plaque. These are styles designed to defy the decades and long outlast them.

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