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A window into our world
We like to think of Selfridges' windows as life-sized postcards, telling magical stories through a unique blend of art, design and fashion. Some of our most memorable include the 'No Noise' campaign windows, where iconic items - Marmite jars, Heinz Ketchup, the Selfridges yellow carrier bag (shock horror!) - were stripped of their branding; our Fragrance Lab windows, where customers could walk through the windows as part of a 'fragrance profiling' experience, and when Paddington Bear appeared with a full-size London taxi. Did you know that the author of 'Paddington Bear', Michael Bond, was inspired to write those very books by a toy bear he bought here at Selfridges?
See the Our House windows