WALK THIS WAY: THOM BROWNE x ASICS AT THE CORNER SHOP
Time to head to the office for the designer’s debut collaboration with ASICS and fashion inspired by sports. From 2–21 March.
San Francisco, 2025. Thom Browne sends the sneakerverse into frenzied speculation after teasing a footwear collaboration with ASICS at his namesake label’s AW26 menswear show. Then came Super Bowl week, when the designer officially confirmed the partnership and debuted a pair on football star Stefon Diggs. Now, the capsule collection has landed exclusively at Selfridges London.
Thom Browne’s office-locker-room hybrid at The Corner Shop is the only place where you can shop Thom Browne x ASICS GEL-KAYANO™ shoes alongside sports-inspired tailoring, knits and accessories. Let’s clock in.
“I REALLY WANTED TO BRING MY ASICS DESIGN INTO THE WORLD OF MY MID-CENTURY OFFICE – SHOWCASING HOW THE ASICS GEL-KAYANO™ LOOKS JUST AS GOOD IN THE WORKSPACE AS IT DOES ON THE FIELD.”
– Thom Browne
SOLE FOCUS
It’s the first time in Thom Browne’s 25-year history that the brand has teamed up with a sportswear brand for trainers. This fresh take on ASICS’s iconic GEL-KAYANO™ combines Japanese technical innovation with Thom Browne’s signature uniform aesthetic. “It made perfect sense that a product I’ve known, used and admired for my entire life would be the perfect extension of my brand,” shares the designer. “This collaboration represents that mutual respect for one another’s approach to craft and quality, done at the highest level.”
At The Corner Shop, you’ll find three new versions: grey suede – a nod to Thom Browne’s classic tailoring codes – triple-black suede, and a white leather and mesh pair. Wear them with a sharply cut suit or alongside technical streetwear.
“THIS COLLABORATION REPRESENTS A MUTUAL RESPECT FOR ONE ANOTHER’S APPROACH TO CRAFT AND QUALITY, DONE AT THE HIGHEST LEVEL.”
– Thom Browne
SUIT YOURSELF
Sport has long underpinned Thom Browne’s designs, and for AW26 he draws from the language of athletics. At The Corner Shop, highlights include ripstop-nylon blazers, pleated kilts, cricket sweaters and varsity-style blazers alongside smart totes and backpacks.
Visit Thom Browne x ASICS at The Corner Shop until 21 March.
ABOUT THE CORNER SHOP
The Corner Shop is our permanent pop-up space, housed in the Selfridges London flagship. As a place for creativity and collaboration, The Corner Shop hosts a rotating line-up of imaginative retail concepts and innovations.