We’re giving no prizes for guessing the maker behind this button-up; going full-on logomania,
HUGO makes itself unmissable with the repetitive branding that blankets the silhouette from collar to hem. Taking cues from its mainline collection, which focuses on more formal designs, this piece is smartened up by an extra regular fitting cut and squared cuffs that create a streamlined shape. In fact, we’d go as far as to say it wouldn’t look out of place with the suit - if it wasn’t for the statement print, of course.
- HUGO cotton shirt
- 100% cotton
- Button fastening at front
- Regular fit, collar, short sleeves, straight yoke at back, branded pearlescent buttons, all-over brand text print
- Machine wash cold
- Size medium: length 29in / 74cm, chest 44in / 112cm
- Model is 6ft 2in/1.88m and wears a size medium
- Lightweight, non-stretch