2. Smell great, do good
When it came to eco-conscious beauty, fine fragrance escaped scrutiny for decades. That is, until cult New York brand Le Labo raised the bar and opened up an entire industry for ethical perfumery. Made with sustainable and 100% vegan ingredients, packaged in recyclable glass and unfussy recycled brown boxes, and tested only on humans, these sublime scents make luxury feel loving. There are no wrong choices across the gender-neutral Le Labo line, but my favourite is the now-iconic, effortlessly chic Santal 33, of course.
Soap Co don’t just make good choices – they exist for them. The majority of employees at this social enterprise are registered blind and often unable to secure employment elsewhere. Soap Co trains staff in key, resumé-enhancing skills and pays them fairly, before nurturing their future careers elsewhere. Their exquisitely fragrant, creamy, cruelty-free and sustainable luxury soaps already live on every basin in my house.