Given how embedded beauty is in our identity and personality, it’s little surprise we gravitate towards brands that reflect our own values. Championing labels that do their bit for people and planet is something we will continue to do through 2022 and beyond, and next year you can expect even more exciting new additions to our ever-growing roster of Project Earth beauty brands. Taking the top shelf of earth-conscious essentials are: REN, whose bestselling products are not only clean but have been re-packaged in post-consumer recycled plastic; Biossance, the first ever brand to use vegan squalene (coined squalane), meaning no sharks are killed at the expense of scientifically backed skincare with serious results; Milk Makeup, who made fully cruelty-free and vegan make-up formulas a firm fixture in our beauty bags, and Hourglass with its first vegan and cruelty-free red lipstick.
If you’re looking for brands that do good for communities, luxury, vegan and earth-conscious fragrance house, Sana Jardin, who have an upskilling initiative for female ingredient pickers, or nurse-founded Nursem, which donates money to NHS nurses for every hand cream sold, are just a couple of our favourites.