Where do you find both the chicest of sports and the most adrenaline-spiking? Some would say the Winter Olympics, which kicks off once again in Beijing next February. Another, more immediate – and exclusive – answer would be Prada On Ice, which just arrived at Selfridges London, transforming our Corner Shop into a snow-capped sports centre (complete with a global-exclusive Prada bobsleigh, an ice hockey display and made-to-order sleds) for two weeks.
Gliding from the ski slope to the ice, onto the après and all-important refreshments, the space, along with our online edit, is packed with Prada’s take on everything from snowboards for the powder (which are available to shop in store), to cosy logo knits, personalised bottles, and snug Re-Nylon ski layers from our Project Earth For Nature edit. Read on to explore everything you (and your dog) could possibly want to tackle the first ski season in two years and upgrade your winter layers in impeccable Prada style…