Selfridges
& Good Company

This month, we’re welcoming a new collaboration to The Selfridges Corner Shop, a retail experiment between us and two fashionable friends: MACHINE-A and Smets. This is the first time we’ve invited two independent retailers to take over the space, as we celebrate the power of conversation and creativity. 

Presenting a selection of pieces from their most innovative young designers, exclusive merchandise and rare vintage finds, it promises to be one of our most exciting collaborations from two pioneering tastemakers. 

The tastemakers in question? Stavros Karelis and Pascaline Smets, the curatorial minds behind MACHINE-A and Smets. Stavros, a Greek native, first fell for London’s avant-garde fashion sensibility when he moved to the city as a university student. In 2009 he established his boutique, MACHINE-A, a creative melting pot beloved for its unique blend of fresh design talent and established industry names.

For Pascaline, Smets’s buying and creative director, the business is a family affair. Originally founded by her mother in 1986, Pascaline’s inventive and curious eye has made the retailer one of Europe’s most exciting artistic hubs. With boutiques in Belgium and Luxembourg, Smets stores are places where the worlds of fashion, art, beauty and lifestyle come together.