Future-proof your
bag with Coach

Coachtopia has arrived, the collection that’s created out of

waste and is made to be remade.


20 April–21 May 2023 in the Wonder Room on G at Selfridges London

Future-proof your bag with Coach

Coachtopia has arrived, the collection that’s created out of waste and is made to be remade.

 

20 April–21 May 2023 in the Wonder Room on G at Selfridges London

Pastel hues, juicy prints, colourful hardware – so far, so Coach. You’d never guess that the bags in the Coachtopia collection were made from waste. As part of Worn Again – a season of shopping, swapping, trading and upcycling at Selfridges – we invited Coach to bring its community-built, planet-focussed world of circular craft to the Wonder Room on G in Selfridges London.

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How can a bag

be designed in reverse?

Flipping the usual production process on its head, Coach’s team designs each Coachtopia piece by thinking about its afterlife, adopting a circular approach to make sure that new products won’t end up contributing more waste to the world. Fashion-forward while creating backwards, Coach starts by using tannery offcuts, excess zips and industrial plastic waste, transforming them into a collection that looks and feels brand new. Then they go one pioneering step further: the bags – such as the Ergo and the Wavy Dinky – are designed with features such as removable screw-back hardware, detachable straps and monomaterial designs. This means they can be easily unmade, and their components recycled or upcrafted into new pieces.

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Get scrappy
in the Wonder Room

We’ve transformed our Wonder Room into a hub where you can explore the collection and get involved with the Coachtopia community. Come along to shop our exclusives, “get scrappy” with the interactive giant Ergo bag, find out how the products are made and traced in our interactive space, or just spend time on the giant furniture.

Coachtopia in the Wonder Room at Selfridges London
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Join the
Coachtopia community

To create a collection that’s truly community-minded, Coach brought together a group of “Coachtopians” – Gen-Z makers, thinkers, designers and activists who worked together on the concept and design of Coachtopia. And they want us all to get involved. Each Coachtopia product is embedded with a built-in digital passport that holds details of the materials, environmental impacts, and how the product was crafted. To discover the digital passport, hold your smartphone against the cloud emblem on your product and a pop-up will appear.

Some of the "Coachtopians" involved in bringing the project to life 

Coachtopia by numbers

Head down to explore Coachtopia in the Wonder Room at Selfridges London between 20 April and 21 May 2023

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