FRUTTERIA GOLDEN OPENS AT THE CORNER SHOP

Golden Goose is best known for shoes that look perfectly lived in. At The Corner Shop, classics including the Ball Star and the Super-Star stand alongside the new Marathon Speed trainers. Inspired by retro running styles, they fuse technical materials with Italian craftsmanship. Choose between leopard print, black leather and brown suede – pairs you'll only find at Selfridges.

At Frutteria Golden, the fashion and accessories capture Golden Goose’s vintage-inspired aesthetic. Find styles that slot into your everyday among the preppy varsity sweatshirts, weathered leather biker jackets, 70s-style suede boots and distressed weekend bags.

At the heart of Frutteria, the Co-Creation table is where to get hands-on. Work with Golden Goose Dream Makers to customise your new trainers, clothes and accessories with charms, embellishments, pins and screen-printed graphics.

If you’re a member of Selfridges Unlocked, show your Key at the Golden Goose fruit cart on Saturdays (4–8pm) and Sundays (12–4pm) for a complimentary wellness drink. If you’re not yet a member, you can join below. And when you visit, look out for the complimentary vintage travel postcards, too – all without leaving London.

In Italy, craft is everything. Golden Goose is bringing that spirit to workshops at The Corner Shop – including fruit printing and bouquet making – hosted by Golden Goose Dream Makers and London floral design partner Octavia Flowers. You’ll turn everyday ingredients and kitchen items into joyful creations.