If you’re the type to take a subtler approach to trends, here’s how to tackle slogan T-shirts. Headed up by Matthew Williams,
1017 ALYX 9SM spins this simple, oversized tee from a comfortable cotton jersey. Rather than using this blank canvas to shout loudly, the brand shrinks down its logo at the chest – a second glance may be required, making this an alternate route to out-and-out, attention-grabbing branding.
- 1017 ALYX 9SM cotton-jersey T-shirt
- 100% cotton
- Slips on
- Round neck, dropped shoulders, short sleeves, brand print at chest, text and graphic print at back, relaxed fit
- Machine wash cold
- Made in Portugal
- True to size
- Size small: Length 27in / 69cm
- Model is 5ft 11in/1.80m and wears a size small
- Lightweight, slight stretch