STORE INFORMATION
SELFRIDGES LONDON
Since we opened our doors in March 1909, Selfridges London has been so much more than a shop – it’s a creative playground where you can socialise, get inspired and explore positive ideas. Discover our experiences and services and plan your next extraordinary day out at Selfridges.
Book your new-season appointment
For a style update or a wardrobe overhaul, shop the best of the AW26 collections with Personal Shopping at 40 Duke.
REASONS TO VISIT SELFRIDGES LONDON
PERSONAL SHOPPING AT 40 DUKE
The new home of Personal Shopping at Selfridges London, and a club for socialising, fashion and culture. Appointments span style and lifestyle curation, bespoke orders and made-to-measure.
THEY CAN CHANGE
Collect a Selfridges Unlocked key when you bring back five beauty empties to be recycled at the Beauty Concierge on G with Reselfridges Recycle.
ABOUT SELFRIDGES
Selfridges is more than a shop. It’s a landmark destination and social centre where everyone is welcome. Powered by imagination and filled with creative spirit, we invite collaboration and congregation.
Selfridges Unlocked
Your Key to a whole new level of Selfridges. Join now to unlock access to products, experiences and services.
OPENING HOURS
At Selfridges, we believe in creating a welcoming and inclusive environment for everyone. We do not tolerate abusive, offensive or threatening behaviour
towards our team members or customers. Read more about our unacceptable behaviour policy.