primers

An important and essential step in any basic make-up routine, it's simply crucial that you invest in a great primer. This carefully curated Selfridges selection makes it easy to do so, with a wide array of high-quality options to choose from, all from well-known beauty brands. There's something here for everyone. The perfect base for any look, you'll find make-up primers to suit all kinds of skin types and purposes, whether you're looking for a moisturising and hydrating product to give your skin a gorgeous glow or something to achieve a polished and matte finish. Achieving a smooth and flawless starting point to begin the make-up process is so important, and finding something magical that's right for you has never been easier. Shop an array of skin-perfecting primers from this collection today and step out with the confidence that your look is going to hold for as long as you need it to.