FRAME Women's Jeans

How can FRAME jeans for women simultaneously look so flattering and so laid-back? We have two words for you: Los Angeles. FRAME expertly taps into LA's reputation for crafting fine-fitting and good-looking denim. Browse our picks to find your cut – there are skinny, wide-leg and flared pieces, all infused with that intangible Californian magic.

For daily styling, you can't go wrong with a high-rise pair and a faded wash. Choose some with carefully placed rips and whiskering, then throw on a tee and well-worn trainers. Et voilà – your grungy warm-weather ensemble is complete. To channel a sense of Parisian laissez-faire, opt for FRAME black jeans with a relaxed straight-cut leg. Gold-toned hardware details add just a little opulence, which you can maximise by matching your denim with carefully chosen jewellery. If you're looking to show off some statement shoes, go for FRAME stretch jeans with a boot-cut silhouette. Cropped above the ankle, they'll draw all eyes towards your footwear.

FRAME has already won legions of fans for its uniquely easy-going aesthetic. Even better, the brand was founded in 2012 by two Swedish ex-pats and is committed to fair and planet-friendly manufacturing practices, too. Pick up a recycled cotton pair to go for an earth-conscious option.