KEEL

Capture little imaginations with our collection of Keel toys. First established in 1947, the third-generation family business is run by brothers, John, Richard, James and David. The British brand's high-quality toys are loved by children the world over. Explore our range for Keel soft toys and other baby must-haves, including comforters.

If you're looking to add a fluffy friend to their collection, our selection of Keel soft toys includes a huge variety of creatures to choose from. You may find a monkey, kitten or koala, or something from the sea such as a shark. They are made from ultra-soft, plush materials and some are crafted using recycled fabrics and fillings from plastic waste - to find these, simply look out for our green Project Earth banner.