CP Company is known for its utilitarian clothing that incorporates military and sportswear inspiration. The Italian brand (originally known as the Chester Perry Company) is a pioneer of garment dyeing. The signature technique involves dyeing completed garments all at once rather than colouring them pre-assembly. This unique method lends itself to the label's distinctive colour-blocked aesthetic. You'll notice uniform colour across all elements, down to the smallest details like cuffs, collars and drawstrings.

The colour palette itself is focused around neutrals – khaki, stone, sand and black shades are mainstays of each collection. The occasional muted mustard or burnt orange makes an appearance, too. Innovative fabrics are also key to the CP Company DNA, as it continues to find new ways to use technical materials. Weatherproof jackets with quilting and zip pockets bring practicality to the label's streetwear-influenced aesthetic. 

Goggles feature heavily across the CP Company men's collection as a reference to the famed goggle jacket that is now synonymous with the brand. Knitted beanie hats have goggles sewn into the turned-up brim and plastic lenses feature on sweatshirts, trousers and accessories. Take your pick from pieces that are emblazoned with the company’s logo, or opt for toned-down styles featuring subtle plastic lenses.

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