Ever wondered about that swooping line on every piece of Evisu men's clothing? It's a seagull – hand-painted on the first pair of jeans the brand created back in 1991. As for the label's moniker, it's informed by the Japanese god of prosperity, Ebisu. We hope it bestows good fortune to the wearer of Evisu's sturdy streetwear. 

Men's Japanese denim continues to be the foundation of the Evisu collection today. You'll find slim-fit and straight-leg jeans with contemporary shaping and classic detailing; look out for branded metalwork and contrast colour stitching too. The brand's signature motif is printed on the jean's back pockets of course, often in a statement shade that pops against the rich dye of the fabric. We've also curated a selection of jackets and jumpers with bold graphic prints and utilitarian cuts. Each piece brims with the designer's famous attention to detail, glimpse it through ribbed trims and neat piping.

For casual days, pick out a pair of men's premium denim jeans to match with a relaxed-fit cotton T-shirt. When the temperature drops, pull on a jersey hoodie to lock in heat, complete with snuggly cuffs and a drawstring neck. Room for one more layer? Finish with a bomber jacket to complete your ensemble.

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