FRAME

For impeccable denim, look no further than FRAME. The ubiquitous American label maintains a focus on heritage while decidedly looking to the future. That's why its collection is full of laid-back, fashion-forward clothing made from premium fabrics with exacting detail, all the while evoking a Cali-cool aesthetic.

Jens Grede and Erik Torstensson established FRAME in 2012 with a single pair of jeans. Since then, it's become a favourite with style aficionados for its flattering cuts and expert craftsmanship. Its jeans come in a variety of versatile rinses that are easy to style with your current wardrobe, including stonewashed blue, indigo and black. Meanwhile, metallic finishes provide a rock'n'roll sensibility. Vintage-effect details – think ripped knees and frayed hems – create a love-worn look. The shapes are diverse, too. You can expect to find straight-leg designs, kick flares and form-fitting silhouettes. Plus, each pair gets made by hand from rigid or stretch denim.

FRAME embodies the fashion style of its hometown, Los Angeles. We're talking oversized shirts, easy-going knits and utilitarian trousers. Classic T-shirts have relaxed fits that complement the label's different waist cuts, including low- and mid-rise. Then there are the layering pieces, like jumpers and jackets, which boast cosy fleece and wool textures.

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