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Hugo

German brand Hugo takes the tailoring expertise of its umbrella label, Hugo Boss, and puts it to work creating clothing for the modern man. Casual basics such as sweatshirts and shorts sit alongside sleek shirts and trousers, for everything you need to give your wardrobe a 360-degree revamp.

For day-to-day dressing, Hugo T-shirts offer both style and comfort. Emblem-imprinted designs give a wink to 90s logomania, while digital graphics harken back to an early internet aesthetic. When it comes to colours, expect to see a versatile monochrome palette interjected with vibrant hues, notably the label's signature scarlet.

Loungewear is another key part of Hugo's repertoire, so dive in to rejuvenate your Sunday sofa wear. Relaxed joggers and hoodies are given an upmarket makeover with eye-catching embellishments like contrast drawstrings and colour pop logos. For top-to-toe accessorising, turn to embroidered baseball caps and trainers, or, if the sun is shining, a pair of comfy slides.

Once the winter months come around, look to cosy puffers and leather coats that will gain a rich patina with age. Knits are delicately woven and finished, demonstrating the level of quality that is central to all of Hugo Boss's designer pieces. If the forecast's predicting rain, be sure to pick up some water-resistant shoes that combine looks and practicality in one neat package.

286 results

286 results

  1. HUGO: Logo-Tag Regular-Fit Cotton-Blend ShirtHUGO: Logo-Tag Regular-Fit Cotton-Blend Shirt
  2. HUGO: Branded Kangaroo-Pocket Cotton-Jersey HoodyHUGO: Branded Kangaroo-Pocket Cotton-Jersey Hoody
  3. HUGO: Graphic-print relaxed-fit cotton-jersey hoodyHUGO: Graphic-print relaxed-fit cotton-jersey hoody
  4. HUGO: High-neck logo-tab wool jumperHUGO: High-neck logo-tab wool jumper
  5. HUGO: Graphic-Print Short-Sleeve Cotton T-ShirtHUGO: Graphic-Print Short-Sleeve Cotton T-Shirt
  6. HUGO: One-shoulder brushed-texture stretch-knit jumperHUGO: One-shoulder brushed-texture stretch-knit jumper
  7. HUGO: Logo-Embellished Cotton-Twill Baseball CapHUGO: Logo-Embellished Cotton-Twill Baseball Cap
  8. HUGO: Logo-badge elasticated-waist cotton shortsHUGO: Logo-badge elasticated-waist cotton shorts
  9. HUGO: High-neck short-sleeve stretch-jersey topHUGO: High-neck short-sleeve stretch-jersey top
  10. HUGO

    Logo-print short-sleeve cotton shirt

    1. Price:$196.00
    2 Colours
    HUGO: Logo-print short-sleeve cotton shirtHUGO: Logo-print short-sleeve cotton shirt
  11. HUGO: Slim-Fit Straight-Leg Denim JeansHUGO: Slim-Fit Straight-Leg Denim Jeans
  12. HUGO: Relaxed-fit striped stretch-cotton rugby poloHUGO: Relaxed-fit striped stretch-cotton rugby polo
  13. HUGO: Wrap-Over Long-Sleeve Woven TopHUGO: Wrap-Over Long-Sleeve Woven Top
  14. HUGO: Tassel-embellished flat leather moccasinsHUGO: Tassel-embellished flat leather moccasins
  15. HUGO: Embossed-logo leather ankle bootsHUGO: Embossed-logo leather ankle boots
  16. HUGO: Logo-print relaxed-fit cotton-piqué polo shirtHUGO: Logo-print relaxed-fit cotton-piqué polo shirt
  17. HUGO: Long-sleeved split-hem stretch-jersey maxi dressHUGO: Long-sleeved split-hem stretch-jersey maxi dress
  18. HUGO: Pull-tab flat leather Chelsea bootsHUGO: Pull-tab flat leather Chelsea boots
  19. HUGO: Jacquard zip-neck stretch-jersey topHUGO: Jacquard zip-neck stretch-jersey top
  20. HUGO

    Double-logo cotton-piqué polo shirt

    1. Price:$176.00
    2 Colours
    HUGO: Double-logo cotton-piqué polo shirtHUGO: Double-logo cotton-piqué polo shirt
  21. HUGO: Crewneck Branded Cotton-Jersey SweatshirtHUGO: Crewneck Branded Cotton-Jersey Sweatshirt
  22. HUGO: Debossed-Branded Brass Tie ClipHUGO: Debossed-Branded Brass Tie Clip
  23. HUGO: Branded-print relaxed-fit cotton-jersey T-shirtHUGO: Branded-print relaxed-fit cotton-jersey T-shirt
  24. HUGO: Face-motif relaxed-fit wool-blend jumperHUGO: Face-motif relaxed-fit wool-blend jumper
  25. HUGO: Brand-Embroidered Short-Sleeve Cotton ShirtHUGO: Brand-Embroidered Short-Sleeve Cotton Shirt
  26. HUGO: Stacked-Logo Chunky Faux Leather LoafersHUGO: Stacked-Logo Chunky Faux Leather Loafers
  27. HUGO

    Branded long-sleeved cotton polo shirt

    1. Price:$196.00
    2 Colours
    HUGO: Branded long-sleeved cotton polo shirtHUGO: Branded long-sleeved cotton polo shirt
  28. HUGO: Logo-plaque large faux-leather shoulder bagHUGO: Logo-plaque large faux-leather shoulder bag
  29. HUGO: Logo-print slim-fit cotton shirtHUGO: Logo-print slim-fit cotton shirt
  30. HUGO: Smiley-print relaxed-fit cotton-jersey shortsHUGO: Smiley-print relaxed-fit cotton-jersey shorts
  31. HUGO: Branded-print relaxed-fit cotton-jersey T-shirtHUGO: Branded-print relaxed-fit cotton-jersey T-shirt
  32. HUGO: Round-neck ribbed stretch-jersey vestHUGO: Round-neck ribbed stretch-jersey vest
  33. HUGO: Logo-badge cotton baseball capHUGO: Logo-badge cotton baseball cap
  34. HUGO: Geometric Logo-Embossed SlidesHUGO: Geometric Logo-Embossed Slides
  35. HUGO: Logo-print relaxed-fit short-sleeve cotton shirtHUGO: Logo-print relaxed-fit short-sleeve cotton shirt
  36. HUGO: Button-neck short-sleeve stripe cotton poloHUGO: Button-neck short-sleeve stripe cotton polo
  37. HUGO: Relaxed-fit mid-rise carpenter denim jeansHUGO: Relaxed-fit mid-rise carpenter denim jeans
  38. HUGO: Logo-print loose-fit cotton-jersey T-shirtHUGO: Logo-print loose-fit cotton-jersey T-shirt
  39. HUGO: Abstract-print slim-fit midi dressHUGO: Abstract-print slim-fit midi dress
  40. HUGO: Logo-print relaxed-fit cotton sweatshortsHUGO: Logo-print relaxed-fit cotton sweatshorts
  41. HUGO: Logo-trim stretch-cotton ankle socksHUGO: Logo-trim stretch-cotton ankle socks
  42. HUGO: Straight-leg mid-rise woven shortsHUGO: Straight-leg mid-rise woven shorts
  43. HUGO: Logo-plaque croc-embossed leather shoulder bagHUGO: Logo-plaque croc-embossed leather shoulder bag
  44. HUGO

    Pack of two V-neck cotton-jersey T-shirts

    1. Discount price:$65.00
    2. Previous price:$138.00
    2 Colours
    HUGO: Pack of two V-neck cotton-jersey T-shirtsHUGO: Pack of two V-neck cotton-jersey T-shirts
  45. HUGO: Logo-patch relaxed-fit cotton-jersey shortsHUGO: Logo-patch relaxed-fit cotton-jersey shorts
  46. HUGO: Logo-patch relaxed-fit cotton-jersey sweatshirtHUGO: Logo-patch relaxed-fit cotton-jersey sweatshirt
  47. HUGO: Logo-print relaxed-fit cotton-piqué polo shirtHUGO: Logo-print relaxed-fit cotton-piqué polo shirt
  48. HUGO

    Logo-embossed leather belt

    1. Price:$119.00
    2 Colours
    HUGO: Logo-embossed leather beltHUGO: Logo-embossed leather belt
  49. HUGO: High-neck padded shell jacketHUGO: High-neck padded shell jacket
  50. HUGO: Brand-patch padded shell giletHUGO: Brand-patch padded shell gilet
  51. HUGO: HUGO Men Leisure Jersey SWEATSHIRTHUGO: HUGO Men Leisure Jersey SWEATSHIRT